Doing our part

by Jaime Pfeffer

February 11th, 2008 in Business, Detroit, Environment, Marketing

At Campbell-Ewald, we don’t just talk the “green” talk — we walk the walk.

We make our biggest impact by helping clients communicate their green practices to their customers and the public. And in doing so, we encourage others to adopt a more eco-friendly way of life and promote people within our own company to do the same.

Over the years, we’ve also shown our commitment to the green scene by improving outdated building systems: installing energy-saving solar film over building windows and upgrading our elevators with motors that use less electricity.

We’ve also done little things: switching our nonrecyclable foam core presentation boards to 100% recyclable cardboard and providing employees with individual recycling boxes. You may have noticed light sensors in the bathrooms that save energy by turning the lights off when the bathroom is not in use.

Just recently, we installed reverse-osmosis water dispensers in each of our buildings in an effort to help reduce the 60 million plastic water bottles that end up in U.S. landfills each day.

We know — we’re far from perfect. Many of our technologies are outdated and difficult to change. But we’re doing what we can to make Campbell-Ewald a more environmentally friendly company, one day, and one employee, at a time. So far, we’re proud of our progress.